Specialist Communications

Our purpose-You will be part of the largest skills development fund in Pakistan. PSDF’s purpose is to shape the future and well-being of our poor and vulnerable youth by giving them access to skills training of the highest standard so they can find sustainable employment and income-generating opportunities in Pakistan and beyond.

The impact we have created-PSDF started its operations in the 4 poorest districts of Punjab. Since 2016, the geographical remit has expanded to the entire 36 districts of Punjab. PSDF has trained almost 300,000 underprivileged youth across Punjab, which includes 180,000+ male and 110,000+ female graduates. These graduates have been trained in approximately 250 demand-driven and market relevant trades across 10 sectors.

Diversified and challenging team-At PSDF, our team constantly works in a fast paced and challenging environment and needs someone who can match and deliver at our pace. We are looking for a passionate and innately talented individual who can actively pursue and drive the agenda of PSDF and is always ready to take up new challenges.

Lead on of all Internal and External Communication Channels on behalf of PSDF while collaborate with the Head on brand image by creating and promoting events/product promotions on all media platforms.

The main opportunities and challenges for this role are.

External Communications:

• Manage all proactive and reactive media relations, including developing strong relationships with national and industry press contacts.
• Seeking high-level placements in print, broadcast and online media for all event/initiatives/product of PSDF
• To monitor and report on all outputs, evaluating the effectiveness of media communications activity, including social media, networking and press activity.

Communications:

• Evaluate opportunities for partnerships, sponsorships and advertising on an on- going basis.
• Draft and edit high quality content for PSDF newsletters, reports, newsletters, press releases, press kits, blogs, social media updates internal and external communication with a view to developing tailored communications targeted at segmented groupings of PSDF

Content Creation:

• Research and write materials that support business and sector units in their activities with key stakeholders (fact sheets, speeches, boiler plates, talking points, memorandums, itinerary, agency briefs, plan of action and strategies, blogs ). Ensure this information is in line with PSDF’s media policy and guidelines.
• Draft and develop content strategy and execute approved content plan as per defined brand guidelines, seeking explorative material from internal and external departments and resources to develop high end social media, print and case study deliverables.

The main accountabilities for this role include

1. Develop good quality and meaningful content that allows the dissemination of PSDF’s message to the desired target audience;
2. Work closely with the external agencies to ensure timely and effective delivery of the required communications material – with consistent messaging.
3. Ensure all key stakeholders receive the right information and message through PSDF touch points/ key communication channels on a regular
4. Works closely with immediate and larger teams to draw out content, collate.
5. Will work in close collaboration with brand manager and creative agencies to maintain consistent brand equity through language, design and content.

To apply, you must have

1. Bachelor’s degree (Hons) in Marketing, PR/Communications or any relevant/ similar degree from an HEC recognized/accredited University.
2. Minimum 4 years of similar/ relevant experience.
3. Strong PR related portfolio will be added advantage.

The required experience for this role requires you to have.

1. Exceptional verbal, written (familiarity with different styles/tones of writing will be ideal) & presentation skills.
2. Be a people person with excellent relationship development and maintenance This role requires a self-motivated individual who is comfortable working with big and small teams, delivering world class content.
3. Extensive knowledge of public relations strategies and protocols
4. Understanding of marketing techniques and familiarity with media platforms
5. Communication design/layout experience desired.
6. Agency experience or public sector / NGO / INGO experience will be an added.
7. Knowledge of electronic media such as websites, newsletters, social media, & other IEC material
8. Ability to creatively find solutions to challenges, manage and resolve conflicts.

PSDF has a lot more to offer than a market competitive salary and perks. As a PSDF employee you will get:

• Professional development and career growth opportunities with the largest skills development fund in Pakistan.
• Experience a professional environment that believes in innovative solutions to addressing youth employment and entrepreneurship.
• Opportunity to develop and execute innovative approaches to skills development for Pakistan’s youth.