Associate Visual Communications

Our purpose-You will be part of the largest skills development fund in Pakistan. PSDF’s purpose is to shape the future and well-being of our poor and vulnerable youth by giving them access to skills training of the highest standard so they can find sustainable employment and income-generating opportunities in Pakistan and beyond.

The impact we have created-PSDF started its operations in the 4 poorest districts of Punjab. Since 2016, the geographical remit has expanded to the entire 36 districts of Punjab. PSDF has trained almost 300,000 underprivileged youth across Punjab, which includes 180,000+ male and 110,000+ female graduates. These graduates have been trained in approximately 250 demand-driven and market relevant trades across 10 sectors.

Diversified and challenging team-At PSDF, our team constantly works in a fast paced and challenging environment and needs someone who can match and deliver at our pace. We are looking for a passionate and innately talented individual who can actively pursue and drive the agenda of PSDF and is always ready to take up new challenges.

Responsible for creating visually appealing and effective designs for presentations, communication posts, advertisements, and other marketing materials in collaboration with various departments to ensure all designs align with the company’s brand and objectives.

The primary job responsibilities for this role will be to:

1. Develop and design engaging presentations for internal and external audiences.
2. Ensure presentations effectively communicate key messages and are visually consistent with the company’s branding.
3. Create visually appealing graphics for social media, newsletters, and other communication channels.
4. Work closely with the marketing team to ensure content is timely and relevant.
5. Design advertisements for print, digital, and social media platforms.
6. Ensure ads are eye-catching, informative, and align with the company’s marketing strategies.
7. Maintain and enforce brand guidelines across all design projects.
8. Ensure all designs are consistent in terms of style, quality, and tone.
9. Work with various departments to understand their design needs and provide creative solutions.
10. Collaborate with the marketing and communications teams to develop cohesive campaigns.

The main accountabilities for this role include:

1. Ensuring all presentations, graphics, and advertisements align with brand guidelines and maintain a consistent style and tone.
2. Evaluating the integration of designs into cohesive marketing campaigns that effectively communicate key messages.
3. Success rate of designed advertisements is measured by key marketing metrics like click-through rates, conversions, or impressions.
4. Measuring the on-time delivery of design projects in coordination with the marketing team and other departments.

To apply, you must have:

1. Bachelor’s (Hons) degree in any discipline (Marketing/ Graphic Design/ Visual Arts/Design or Tech relevant will be preferred) from an HEC-recognized/accredited university
2. Minimum 2 years of experience in relevant/similar field.
3. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design software will be preferred.

The experience for this role requires you to have:

1. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), presentation tools, and other design software.
2. Strong understanding of design principles, typography, and color theory.
3. Excellent communication and interpersonal skills.
4. Ability to manage multiple projects and meet deadlines.
5. Attention to detail and strong organizational skills

PSDF has a lot more to offer than a market-competitive salary and perks. As a PSDF employee, you will get:

• Professional development and career growth opportunities with the largest skills development fund in Pakistan.
• Experience a professional environment that believes in innovative solutions to addressing youth employment and entrepreneurship.
• Opportunity to develop and execute innovative approaches to skills development for Pakistan’s youth.